Brad Alexander couldn’t have predicted that his tenure as the new Board Chair of American Bakers Association would begin during a pandemic.
Unlike past ABA chairs, Alexander, the Chief Operating Officer of Flowers Foods, was elected during a “virtual” All Membership Meeting. That was driven by the cancelation of the in-person convention in the wake of the unprecedented coronavirus crisis.
However, even in the midst of extreme industry disruption, Alexander, a veteran of almost 40 years with Flowers, points to new opportunities for bakers.
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