Green Giant Fresh Introduces New Hydroponic Butter Lettuce

Salinas, CA – Growers Express introduces its newest leaf lettuce category offering, living butter lettuce, under the Green Giant® Fresh brand. Living butter lettuce is known for its consistent quality and attached roots, giving it significantly longer shelf-life than other fully harvested lettuces.

Each butter lettuce head will be packaged in an individual clamshell with the iconic Green Giant® Fresh brand and Box Tops clips. To aid shoppers in easy access to quick meal solutions, each package provides a QR code that links to recipes, helpful preparation instructions and handling tips.

CEO Jamie Strachan stated, “On the heels of over 25 other product launches this year, we are very excited to expand our greenhouse line with Green Giant® Fresh Butter Lettuce. We remain committed to consistently delivering solutions that truly help our customers enhance their category offerings.”

All butter lettuce clamshells will feature the Box Tops for Education® logo. Green Giant® Fresh is the only produce brand featuring Box Tops for Education®. Consumers can earn money for their children’s schools by clipping Box Tops coupons from hundreds of participating products. Since 1996, the Box Tops for Education® program has helped America’s schools earn more than $558 million.

About Green Giant® Fresh

Green Giant® Fresh is one of the only consumer brands in produce. Green Giant ® Fresh delivers quality offerings in all top 20 main vegetable categories and is the Fastest Growing Brand in produce*. Green Giant Fresh is the leading Category Expert in the main vegetable category as evidenced by its recent Category Captain award through Progressive Grocer. Green Giant® Fresh is the only fresh produce brand featuring Box Tops for Education® coupons, the nation’s most important cause marketing program. Box Tops coupons can be found on over 100 Green Giant® Fresh products. Green Giant® Fresh is managed by Growers Marketing, LLC, a California-based corporation.

Related website: www.greengiantfresh.com.

Source: Green Giant® Fresh