California Giant & Concord Foods Promote Winter Blueberries

Watsonville, CA — As weather shifts in the fall in California, so does the berry season.  While California Giant Berry Farms still has a full line of berries available, blueberries are moving onto center stage as the South American season begins.  To promote usage through

the fall and winter months, California Giant Berry Farms is partnering with Concord Foods launching a winter baking promotion targeting consumers November 1st through November 30th.   This promotion focused on baking helps keep fresh berries in the grocery cart and on the plate as consumers shift to warming up the kitchen with winter baking recipes.

The “Winter Baking Recipe Contest” will encourage consumers to submit an original recipe featuring California Giant blueberries and Concord Foods muffin mix as ingredients.  Entries will be accepted through www.calgiant.com/win.   At the close of the Promotion Period, a panel overseen by the Sponsors will judge submitted recipes.

Several winners will be chosen to receive gift cards and fresh product from both partnering companies.  Winning recipes will be featured on all social media outlets for both companies following the promotion period further extending the reach with consumers during the holidays.

Throughout the month of November, California Giant and Concord Foods will feature the promotional opportunity on social media and via You Tube.  Additionally, QR codes on fresh blueberry packaging will drive consumers to the website where they can learn more about how to enter the contest.

“We’re looking forward to engaging our growing consumer fan base with another fun promotion with a national co-partner. It’s a great way to cap off a successful year and put our blueberries in the limelight at the beginning of a new South American blueberry season,” said Cindy Jewell, Director of Marketing for California Giant.

California Giant has expanded their blueberry program in South America this year with a 20% growth in volume.  The company has plans to continue annual increases in volume due to rising demand and consumption of fresh blueberries.

Source: California Giant