Brooklyn-based RifRaf is bringing its ricotta cheese cups to select Whole Foods Markets across the tri-state area. Whole Foods is the first major retailer for RifRaf, which launched earlier this year.
The cups come in five flavors — serrano pepper honey, wildflower honey, sun-dried tomato, strawberry balsamic and meyer lemon — and combine ricotta cheese with jams and honey.
Compared to yogurt, the cheese cup space is relatively untapped outside of cottage cheese. The market does present significant challenges, however, as many consumers associate cheese cups with dieting rather than indulgence.
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