“Seven Days, Seven Ways” Potato Types Program A Hit With Media

The United States Potato Board (USPB) recently kicked off the “Seven Days, Seven Ways” potato types program to media. Chef and spokesperson Katie Cavuto Boyle, RD, “Healthy Eats” blogger for FoodNetwork.com and previous contestant on “America’s Next Food Network Star,” helped the USPB introduce a new potato type and recipe for each day of the week.

Outreach efforts began in October with a media and influencer trip to New York City and sponsorship at a major media event called the “Editor’s Showcase Cooking and Entertaining”, which brought together 26 sponsors and 79 members of the New York City-area food media for a private networking event, allowing the USPB to have face-to-face discussions with media ranging from producers for the “Today Show” to editors from Martha Stewart Living, Family Circle, Good Housekeeping and Rachael Ray magazine.

Next, the USPB hosted a private dinner event for key media and influencers at Empellón, a trendy, upscale Mexican restaurant in New York City’s West Village. Katie Cavuto Boyle was also on-hand for this event to assist the USPB team with educating the group about the “Seven Days, Seven Ways” program and overall potato nutrition. The event brought together 13 high-caliber members of the media, representing outlets including USA Today, Every Day with Rachael Ray, Everyday Food, Weight Watchers, O, the Oprah Magazine, Self, Whole Living, Woman’s Day, Glamour, Fitness and FIRST to enjoy a seven potato types-themed menu featuring each of the seven types in a unique dish.

Source: United States Potato Board