Charlotte, NC — Bakkavor, a leading international manufacturer of fresh prepared foods, introduced its first customer facing brand at the Restaurant Show in Chicago to complement its private label business. The company will use the vibrant Yaas! brand to drive innovation with Bakkavor’s talented team of chefs creating fresh products using on-trend flavors in hummus and dips, soups, sauces, burritos, prepared meals and sides.
As the U.K.’s leading manufacturer of fresh prepared foods, with over 30 years of experience, Bakkavor is committed to strengthening its U.S. presence. With the introduction of Yaas!, retail and foodservice operators have more options as they build their fresh prepared foods business, and look to reduce labor without sacrificing quality and diversity. Among the items sampled at the show were Spicy Pepper Hummus Bites, Teriyaki Chicken in a sauce made with black garlic, and Wellbeing Hummus topped with hemp and blueberry compote.
With three regional production centers in North Carolina, Pennsylvania and California, Bakkavor’s unique recipe of fresh ingredients, innovative products and small-batch production has resulted in significant growth as operators look to meet increasing consumer demand for convenient fresh meal solutions. Working directly with its customers to provide high quality products that are fresh and delicious, Bakkavor is driving trends, not just following them.
“Our commitment to quality, flavor and innovation that has established our U.K. business is translating well to the trend for fresher foods with cleaner labels in the U.S. market,” stated Ivan Clingan, Bakkavor USA CEO. “Yaas! will give our customers more options to balance out their private label needs with market demand for new products.”
Last year alone, Bakkavor introduced 140 products in the U.S. market with 200 anticipated in 2017. Between its team of professional chefs and in collaboration with customers, Bakkavor will continue to innovate and develop flavorful and fresh prepared meals and snacks that consumers are seeking. To learn more about Bakkavor and its offerings in the U.S., visit https://www.bakkavor.com.
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About Bakkavor:
Bakkavor is a leading international manufacturer of fresh prepared foods, employing over 18,000 people worldwide across 43 operating facilities. Bakkavor is focused solely on manufacturing fresh prepared foods, one of the most advanced, innovative and dynamic food markets in the world. Operating to a 'just-in-time' model manufacturing to tight deadlines, Bakkavor often delivers on large orders within 24 hours, 364 days a year, keeping products chilled throughout the process.
Source: Bakkavor