On Tuesday 25th April, PROMPERÚ's brand 'SUPER FOODS PERÚ' officially launched at Seafood Expo Global 2017 in Brussels. At 12pm the ribbon was cut to inaugurate the PROMPERÚ stand in the presence of the Ambassador of Peru to Brussels and Peru's Minister of Production, as well as other authorities and private sector representatives.
PROMPERÚ, through its brand SUPER FOODS PERÚ, promotes the offering and sustainable development of Peru's unique species of fish, placing them on the radar of international seafood suppliers and media. This brand will be promoted in over forty activities during 2017, including the best gastronomy, tourism and export fairs worldwide.
Seafood Expo Global 2017 features SUPER FOODS PERÚ, after Peru's successful participation in fairs from the sector in Berlin and Boston.. As Seafood Expo Global is the most important fair in the world specialising in seafood products, it was chosen by PROMPERÚ as an ideal platform for launching its new fish and seafood brand within SUPER FOODS PERÚ.
PROMPERÚ, the Commission for the Promotion of Peru's Exports and Tourism, participates as a major sponsor and exhibitor in the 2017 edition of Seafood Expo Global, and has high expectations in terms of interacting and generating commercial ties with leading buyers from the fish sector worldwide. In this 25th edition of the fair more than 1,700 exhibitors are expected from seventy-five countries.
According to PROMPERÚ, "as an economic block, Europe is one of the major destinations for exports in the rank of fish and agriculture products for direct human consumption. During the Seafood Expo Global 2017 special guests will be offered a cocktail reception at the PROMPERÚ stand; a declaration of intentions will be signed regarding sustainability for fishing pota and giant squid, Perú's main export product, along with a visit to the Port of Antwerp."
In 2016, Peruvian fish exports to Europe came close to USD$521 million. Of these products, 34% were giant squid (pota), 20% were scallops, 13% were langoustines and 13% were anchovies.
SUPER FOODS PERÚ celebrates the power of its healthy and nutritious foods, which are rich in vitamins and antioxidants. These include not only vegetables and grains like quinoa but also fish products like giant squid (pota), tuna, scallops, anchovies, langoustines and mackerel. All these products have great potential in the international market.
Source: PROMPERÚ