NEW JERSEY — Schuman Cheese, the iconic fourth-generation specialty cheese company today officially launched a new flavor of its beloved crisp snack with Cheddar Cello Whisps, an all-natural, rBST-free, gluten-free, high-protein snack. This flavorful, protein-rich snack hit the shelves this month nationwide.
“As a company, our mission is to enhance everyday eating experiences with the highest quality cheese. With Cheddar Cello Whisps, we were able to provide consumers with a new delicious way to enjoy our hand-crafted artisan cheddar,” said Ilana Fischer, Vice President of Innovation and Strategy at Schuman Cheese. “In fact, cheddar cheese ranks as the top flavor requested in the US*, so this innovation made perfect sense. Making Cheddar Cello Whisps was the natural choice for the next flavor in the Whisps portfolio."
The newest flavor was called for by Cello Whisps lovers who expressed interest in the next flavor in the Whisps portfolio following Parmesan. Cello Whisps has already received recognition in the industry with several awards including Gold at the 2016 World Cheese Contest.
“The space is inundated with fake ingredients and unhealthy choices and Cello Whisps brings a uniquely wholesome and delicious option for those wanting a better-for-you cheese snack,” continued Fischer. “What better way than to use our expertise in artisan cheese to bring a pure cheese snack to the market.”
Cheddar Cello Whisps are a real-cheese snack that won’t leave you with orange fingers and regret. They provide consumers with a delicious, protein-rich treat that does not consist of a long list of unfamiliar ingredients. The snack is all-natural, gluten and wheat-free and provides an excellent source of calcium with 10 grams of protein and zero percent carbohydrates per serving. It’s easy to enjoy them as-is or toss them on a salad or appetizer plate for flavor and crunch.
Cello Whisps are available to purchase throughout the U.S. in Costco, Publix, Shoprite, Stop & Shop, Amazon.com, and many others. To learn more about Cello Whisps’ new product, Cheddar Cello Whisps and Schuman Cheese visit CelloWhisps.com and SchumanCheese.com.
*Source: IRI Custom Cheese Database; 2014 data through 10/4/2015
About Cello Whisps
Cello Whisps, recently receiving Gold at the 2016 World Cheese Contest and named ‘Best Natural Cheese Snack’ in the 2015 World Championship Cheese Contest— are an all-natural, gluten and wheat-free, sugar free, snack that contains only a single ingredient – cheese. The snack is artisanal, hand-crafted, and the first flavor is made of 100 percent award-winning parmesan cheese that is aged for more than 14 months. Their newest flavor, Cheddar Whisps will be available at a retailer near you on November 29th. For more information, visit www.cellowhisps.com.
Source: Schuman Cheese
