Gilroy, CA — From 50 acres in 1979, Uesugi Farms has grown into a year-round, multi-regional operation spread over 5,000 acres in California, Arizona and Mexico. While Uesugi grows over 20 crops, including napa cabbage, sweet corn, pumpkins, strawberries and beans, they are a powerhouse pepper grower, and that helps explain their new brand and logo.
“We wanted a bold look that is steeped in the Uesugi history and reflects our core business,” said Pete Aiello, general manager and owner of Uesugi Farms. The new mark, which includes a sassy red chili pepper, conveys a fresh spirit and artisan style. Incidentally, this is just how Uesugi likes their top-selling products to be described and enjoyed.
In addition to the rebrand, the nationally recognized grower has also launched their first official website. That’s right – 2016 and Uesugi is just now developing an online presence for their core produce business. While the company has always been at the forefront of cutting edge technology and sustainable growing practices, their priorities have been focused on farming.
“Since our early years, we’ve been able to partner with some of the largest food service providers, processors, and retailers in the world, but as we continue to grow, farm more acres and enter new markets, we needed a website to better tell our story and build brand equity,” Aiello added.
The new website, www.uesugifarms.com, highlights product availability, Uesugi’s emphasis on sustainability and food service, and their involvement in the ag community. “We’re bringing the same level of sophistication to our marketing efforts, as we’ve devoted to the growing side of the business,” Aiello concluded.
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About Uesugi Farms
Family-owned Uesugi Farms has been in operation for more than seven decades. The company relies on its vast experience, wealth of farming knowledge and commitment to quality to deliver impeccable product. The multi-regional operation is spread over 5,000 acres in California, Arizona and Mexico. They annually grow, pack and ship approximately 210,000 tons of bell peppers, chili peppers, napa cabbage, corn, pumpkins, strawberries and beans.
Source: Uesugi Farms
