Zatarain’s Launches “Red, White & Bayou” Summer Grilling Campaign
July 17, 2026 | 3 min to read
NEW ORLEANS — Zatarain’s® is continuing its summer celebrations with the launch of its Red, White & Bayou campaign, a seasonal marketing initiative designed to inspire consumers throughout grilling season with original culinary content and experiential brand activations.
The integrated campaign includes a partnership with Chef Jacoby Ponder, who has developed three exclusive grilling recipes showcasing the versatility and bold Louisiana flavor of Zatarain’s Smoked Sausage. The recipes will provide consumers with fresh inspiration for cookouts, backyard gatherings and everyday summer meals (including a fresh take on a Bayou Backyard Breakfast Skillet).
As part of the campaign, Zatarain’s will also join the 2026 Big Bite Tour at Taste of Lincoln Avenue in Chicago on July 24-26, where the brand will connect directly with consumers through product sampling and in-person engagement. The activation reinforces the brand’s commitment to meeting consumers where they gather while driving trial during the peak summer grilling season.
“Summer is one of the most important moments of the year for our brand, and Red, White & Bayou is all about bringing bold Louisiana flavor to the occasions consumers love most,” said Giovanna DiLegge, Vice President of Marketing at McCormick & Company. “From chef-inspired recipes to live experiences, we’re creating multiple touchpoints that inspire consumers, encourage product trial and reinforce Zatarain’s Smoked Sausage as the go-to choice for summer grilling.”
About Zatarain’s
Since 1889, Zatarain’s has been the authority on the fun and flavor of New Orleans. From its humble beginnings producing root beer extract, the company has grown to make more than 200 food products from rice dinner and side dish mixes, frozen entrees, pasta mixes, breadings, seasonings and spices to seafood boils, Creole mustard and other products based on authentic New Orleans–Style recipes and seafood preparation. Now, people across the U.S. recognize that to capture the true flavor of New Orleans cuisine, you have to “Jazz It Up with Zatarain’s.”
Zatarain’s is one of McCormick & Company’s (MKC) brands. McCormick is a global leader in flavor. With over $7 billion in annual sales across 150 countries and territories, we manufacture, market, and distribute herbs, spices, seasonings, condiments and flavors to the entire food and beverage industry including retailers, food manufacturers and foodservice businesses. Founded in 1889 and headquartered in Hunt Valley, Maryland USA, McCormick is guided by our principles and committed to our Purpose – To Stand Together for the Future of Flavor. McCormick envisions A World United by Flavor where healthy, sustainable and delicious go hand in hand.