As the reaction from a decision by the Earls restaurant chain to begin sourcing its beef from the U.S. instead of Canada continued to rile Albertans, experts say the move should be a wake-up call for the Canadian beef industry.
Supporters of Alberta’s ranchers and feedlot operators continued to take to social media on Thursday to urge a boycott of the Vancouver-based chain, which announced this week it would be buying beef from Kansas instead of Alberta as part of its new commitment to serving only Certified Humane beef.
Earls vs Beef industry
Earls, which uses more than 900,000 kilograms of beef per year, was looking for a supplier that could provide it with a consistent supply of beef free of antibiotics and steroids, and slaughtered according to criteria set by animal welfare advocate Temple Grandin.
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