Boise, ID – MELT Organic, North America’s first line of dairy-free butter substitutes made with virgin coconut oil, recently unveiled Buttery Sticks, a new form of luscious butter improvement that is truly good for you and has been optimized for baking and cooking.
MELT Organic Buttery Sticks is the first dairy-free butter substitute featuring MELT’s signature blend of Fair Trade Certified Virgin Coconut Oil combined with Non-GMO Certified Hi-Oleic Sunflower Oil and Rainforest Alliance Certified Palm Fruit Oil.
Even better, MELT Buttery Sticks bake and cook just like butter but with a third the saturated fat and fewer calories.
Research among MomsMeet® members confirms most prefer a butter alternative in stick form for baking, sautéing and cooking. After sampling and using it in their favorite recipes, two-thirds of Moms rated NEW MELT Organic Buttery Sticks as Excellent, especially liking that it is Organic, Non- GMO Verified, Fair Trade Certified, and Trans Fat Free. More than 50% Definitely Will Buy MELT Buttery Sticks, while 67% Definitely Will Recommend to Friends. All measures are equal to or better than Norms for other Dairy Alternatives previously tested.
The taste of MELT Organic won over Moms and their families. “Overall I like this butter substitute’s taste and the flavor it gave other food I cooked it with,” volunteered one Mom.
“We loved, loved, loved this product. We baked with it, cooked with it and used it on vegetables after cooking for flavor. Huge RAVES all around for MELT Organic Buttery Sticks, one of the best tasting our family has encountered,” said another.
Many Moms reported plans to convert to MELT when available in stores, “Wonderful product! We will be switching to MELT from now on!”
NEW MELT Organic Buttery Sticks are available in a one pound carton with four individually wrapped 4 ounce sticks, and will be sold in grocery stores across the US with a MSRP of $4.99.
“Home cooks have been asking for MELT Organic in a stick form for several years,” explained MELT CEO Meg Carlson, “for use in all of their favorite recipes. We have optimized the Perfect Blend™ in our spreads to deliver a luscious taste and excellent baking results in these new sticks.”
Only MELT is a creamy butter improvement that is truly good for you and supports healthy weight when replacing other fats in cooking and baking. Liven up your healthy baking and cooking lifestyle with MELT Organic Buttery Sticks – the ‘BUTTER2.0®’ that loves you back.
The original MELT Organic spreads line is available in 13-ounce square packages in Rich & Creamy, Honey and Chocolate varieties. All MELT Organic spreads have 80 calories and 9g of fat per one tablespoon serving. Each serving is a rich source of the ‘good fats’ with an ideal balance of Omega-6 to Omega-3 ALA (that are optimally metabolized with virgin coconut oil), and has 425 mg of Omega-3 ALA (or 26% RDA) and Vitamin E (or 15% RDA). MSRP is $4.49 for all varieties. To find a complete list of stores where MELT is available, please visit http://www.meltorganic.com/where-to-buy/store-locator/.
The study results and comments are sourced from MELT Organic MomsMeet Sampling Studies and MomsMeet members.
About MELT Organic
MELT® Organic is a line of luscious, all-natural butter improvements for butter lovers seeking an alternative with beneficial ingredients. Its flagship product line, MELT Organic Buttery Spreads, is made from the Perfect Blend™ of fruit- and plant-based oils: virgin coconut, flaxseed, hi-oleic sunflower, palm fruit and canola. Two new products that leverage the company’s tradition of innovation were launched in January 2016 – MELT Organic Buttery Sticks, made with a simpler formulation of MELT’s VCO blend optimized for baking and cooking, and Probiotic MELT Organic Buttery Spread, which delivers active cultures more effectively than yogurt. All MELT products are sustainably sourced, certified organic, kosher pareve, Non-GMO Project Verified and made with fair trade, organic virgin coconut oil and Rainforest Alliance and Round Table for Sustainable Palm Oil Production (RSPO) certified organic palm fruit oil. They are also trans fat-free, gluten-free, dairy-free and soy-free. Visit MELTorganic.com and join MELT on Facebook.com/MELTorganic or follow @meltorganic on Twitter, Instagram and Pinterest. Say Goodbye to Butter, Say Hello to MELT!®
About Prosperity Organic Foods
Based in Boise, Idaho, Prosperity Organic Foods, Inc., the parent company of MELT, provides great-tasting products of superior quality through the innovative use of healthy fats and oils that allow consumers to eat better, feel better and live better. Rich & Creamy MELT® Organic, which launched in 2011, is the company’s debut product. MELT®, At Last, Good Fat!®, Say Goodbye to Butter!® and Butter 2.0® are registered trademarks of Prosperity Organic Foods, Inc. All rights reserved.
Source: Prosperity Organic Foods
