Deep River, CT – Deep River Snacks, a leader in premium, natural and flavorful snacks, announces a new addition to its celebrated line up: HONCHOS Tortilla Chips. This exciting new line of organic tortilla chips have all the flavor of the category leader, but are made with 90-100% organic ingredients, and are 100% non-GMO and Certified Gluten-Free. Most importantly, HONCHOS are made without artificial dyes, flavors and preservatives.
“To capture the better-for-you position in the flavored tortilla category the product has to deliver on bold flavor, otherwise it doesn’t matter how clean the label is,” says Deep River Snacks’ Founder and CEO Jim Goldberg. “It took us 5 years to perfect these recipes – never settling on either the taste or quality of the ingredients.”
To take on the multi-billion dollar category and make a splash in the retail environment, Deep River Snacks engaged New York-based branding agency Beardwood & Co. to help craft the brand strategy, identity, and packaging for the entire suite of HONCHOS products, and New York-based branding agency TippingGardner who led name development.
"To break through in a category where people are on auto pilot for buying their go-to snack, it was critical to create powerful branding and disruptive package design," said Julia Beardwood, Founder, Beardwood & Co. "At retail, you have one opportunity to connect emotionally and capture consumer's attention."
HONCHOS are available in three delicious varieties: Nacho Cheese, Ranch and Peach Habanero. Ranch and Peach Habanero are 100% organic and bear the USDA Organic Seal; Nacho Cheese is 90% organic. All flavors are offered in 1.5oz and 5oz sizes, perfect for on-the-go and at-home snacking.
In keeping with the company’s iconic line of kettle chips, the back of each bag features a charity partner that has had a direct impact on a Deep River Snacks employee. The Doug Flutie Jr. Foundation for Autism is promoted on the back of Nacho Cheese, PSC Partners on Ranch, and the Chris Klug Foundation on Peach Habanero. “As we say, ‘We Give A Chip’ about being a good corporate citizen, and giving back. We hope our packaging serves as a vehicle to generate awareness for these amazing organizations and their good work,” Goldberg comments. The back of HONCHOS also communicates the company’s commitment to donate 10% of profits to charity.
The addition of HONCHOS to the Deep River Snacks portfolio makes the brand an even stronger player in the snacks category, with a complete assortment of Kettle style and Classic Potato Chips, as well as White Cheddar Popcorn, Organic Popcorn, and Baked Crisps.
Deep River Snacks and HONCHOS products are available nationwide at fine delis, grocery and convenience stores as well as online at Amazon.com.
About Deep River Snacks
Deep River Snacks is passionate about creating great tasting snacks that are made from ingredients anyone can feel good eating. With the mission of “flavor first,” the company has created an extensive line of kettle cooked potato chips, tortilla chips, crisps and popcorn that are Certified Gluten Free, Non-GMO, Kosher, and Nut-Free. Since its founding in 2002, the company has also been passionate about supporting charity and features a non-profit organization on each of its bags. For more information, please visit DeepRiverSnacks.com or weHONCHOS.com.
Source: Deep River Snacks