WASHINGTON, DC – Recognized as one of the most innovative professionals in business today, Jonathan Perelman will take the 2016 ABA Convention stage on March 21 to reveal how attendees can rise above the noise and get their organization’s voice heard online. As the former Vice President of BuzzFeed Motion Pictures and former Global Lead for Industry Relations at Google, Perelman will draw on his extensive experience at two of the world’s most influential brands to discuss how the companies were able to grow by using branded content and telling stories in a memorable way.
Perelman’s presentation, “Growing Your Business with Shareable Content,” promises to energize attendees and get them thinking about the power of their organization’s marketing. Following his presentation, Perelman will conduct an extended informal dialogue to continue the conversation about how to approach different forms of content on multiple platforms and ultimately turn these tactics into growth generators.
“This is a spectacular opportunity for marketing professionals and the next generation of baking leaders to tap into the expertise of a cutting-edge executive,” said ABA President and CEO Robb MacKie. “Jonathan’s unique perspective on consumer engagement will give attendees new insights into how to interact with our customers.”
During his time at BuzzFeed Motion Pictures, Perelman was critical to its transformation into one of the internet’s biggest – and most effective – producers of video content. He led the creation of 75 original videos a week that resulted in 1.5 billion monthly views. Before that, he developed more than 20 partnerships with major global social platforms as the Vice President of Agency Strategy and Industry Development. Perelman was VideoInk’s “Dealmaker of the Year,” and AdWeek named him one of its 2014 “Top 50 Real Movers and Shakers Behind the World’s Top Brands,” and one of its 2013 “Top 50 Executives Making the Wheels Turn.”
Before BuzzFeed, Perelman spent more than six years at Google as the Global Lead for Industry Relations. He won Google’s 2011 Operating Committee Award, the second highest award given for “substantial contributions to company,” and 12 Peer Bonus Awards for excellence. He is also the founder of Lighthouse Group, an independent media firm, and is currently the Head of Digital Initiatives at ICM Partners.
The 2016 ABA Convention is taking place March 20 – March 23, at the Arizona Biltmore. As the premier annual gathering of the baking industry, top industry leaders will attend to hear from business and political speakers, learn about the latest trends, connect with industry colleagues, share ideas, and develop solutions on baking issues. More information and registration can be found at www.americanbakers.org/2016ABAConvention. Follow the Convention with #PowerofBaking
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About the American Bakers Association:
The American Bakers Association (ABA) is the Washington D.C.-based voice of the wholesale baking industry. Since 1897, ABA has represented the interests of bakers before the U.S. Congress, federal agencies, and international regulatory authorities. ABA advocates on behalf of more than 700 baking facilities and baking company suppliers. ABA members produce bread, rolls, crackers, bagels, sweet goods, tortillas and many other wholesome, nutritious, baked products for America’s families. The baking industry generates more than $102 billion in economic activity annually and employs more than 706,000 highly skilled people.
Source: American Bakers Association
