Whether it is because of competitive pressure, the need to differentiate itself or simply to test the waters, H-E-B is moving in on the restaurant business, opening more in-store eateries.
It has been a couple of months since the grocery retailer opened 3 Double-O Nine, its third casual-upscale dining concept for the chain. Two of which are located in H-E-B stores in the San Antonio area and one in Houston.
And these aren't just one-off ideas.
H-E-B hired Randy Evans, a well-known chef in Houston, as their exclusive director/chef of restaurants. The grocer even moved him to its corporate offices in San Antonio so he could be more hands on in directing the company's plans to put restaurants in certain grocery locations.
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