Lynnfield, Mass. – Heluva Good!® today announced the launch of a new interactive website. HeluvaGood.com is now directly integrated with the brand’s social media channels, bringing to life the Heluva Good! attitude of food and fun. The new site offers consumers a whole new way to enjoy their favorite products and serves as a central hub for snacking, featuring rotating video enhancements, promotions and sweepstakes, live interactive social feeds, and a product locator.
Visitors will enjoy entertaining tips, fresh usage ideas, and product-focused recipes like Cheesy Buffalo Mac & Cheese and Spicy Mexican Grilled Corn. Heluva Good! has also introduced a beer pairings page featuring recommendations on how to best pair specific dips and lagers.
“Heluva Good! is about fun, quirky humor and we wanted a website that reflected our brand personality,” said Sarah Barow, spokesperson for Heluva Good!. “Consumers have really enjoyed the site’s interactive social feeds from the Heluva Good! community including status updates, hilarious Vines, dip hacks and creative snack suggestions.”
The new HeluvaGood.com is the latest initiative from the famed dip and cheese brand in an effort to showcase their brand persona. In addition to their revamped online presence, Heluva Good! has rolled out a new radio ad campaign incorporating the playful phrase “you don’t know dip” that can be heard on stations throughout the Northeast.
With 12 different dips and 25 cheeses to choose from, Heluva Good! has maintained their position as a snack-time staple for over 85 years, using only quality ingredients to create the big, bold taste that everyone knows and loves.
Heluva Good! is part of the HP Hood LLC family of brands, with products in dairy cases throughout the Northeast, Southeast and Midwest (to the Rockies) and all of Canada.
Please visit the Heluva Good! product locator and search by region to find local retail locations: www.heluvagood.com/about/productlocator.aspx. For more information about Heluva Good! Dips, please visit www.heluvagood.com on Facebook Facebook.com/heluvagood, and Twitter Twitter.com/heluvagood.
About Heluva Good!®
The Heluva Good!® brand has held a reputation for quality and taste for more than 85 years. The Heluva Good! name has been as much a promise as a brand name and dates back to 1925, when Perry Messinger, Heluva Good!’s founder, began making wedges of homemade washed curd cheese in a basement in Sodus, NY. Today, Heluva Good! is part of the HP Hood LLC family of brands. You can now find Heluva Good! products in dairy cases throughout the Northeast, Southeast and Midwest (to the Rockies) and all of Canada. For more information on Heluva Good! please visit www.heluvagood.com,
About HP Hood LLC
Founded in 1846, today Hood is one of the largest branded dairy operators in the United States. Hood is the number-one dairy brand in New England, and Hood’s portfolio of national and super-regional brands and franchise products includes Hood, Crowley Foods, Simply Smart, Heluva Good!, LACTAID®, Blue Diamond Almond Breeze and Hershey’s Milk & Milkshakes. For more information about Hood, please visit www.Hood.com.
Source: HP Hood LLC
