Pure Flavor® and Enza Zaden® announced a partnership where Pure Flavor® is one of the exclusive marketers to grow and market the Tribelli® branded mini pepper for North American consumers.
Tribelli® is a well-known brand in Europe and signifies the outstanding seed varieties and characteristics that Enza has worked hard to put into these peppers. Taste, color, brix and consumer awareness are all highlighted under the Tribelli logo, and this will enhance the flavor profile under the Aurora Bites™ name from Pure Flavor®.
“We are extremely excited to be working with Enza. The Tribelli® mini pepper variety is virtually seedless and is a perfect snack size that the consumers are looking for.” said Jamie Moracci, President of Pure Flavor. “We are also looking forward to being able to respond to the extensive demand in North America with these 100% greenhouse grown mini peppers. “
The two companies will be partnering in a unique way to initiate special marketing campaigns and retail promotions in order to highlight the benefits of these exclusive varieties to the end consumer. Production of the Tribelli® Aurora Bites™ will commence production this spring and be in full production across all farms by the fall.
Pure Flavor® and Enza marketing team will be using social media outlets and a dedicated website to create consumer awareness and demand at store level based on consistent quality and taste.
“This new partnership allows Enza to extend the success of the Tribelli mini pepper in North America. In the past years Pure Hothouse and Enza Zaden have built a strong relationship based on drive for market innovation and cooperation. Following several months of careful preparation and research, Pure Hothouse has grown their mini pepper program considerably. With input from their producing partners and technical input from the Enza research side, we expect to see even more growth of this program in the years to come.” said Freek Knol, Regional Manager for the Enza Greenhouse business in North America.
Enza Zaden is an international seed breeding company based in The Netherlands, with worldwide presence in over 75 countries, and it´s an active player in the North American greenhouse industry, supplying high performing seed varieties for professional growers of tomato, peppers and cucumbers, among others.
As always, Pure Hothouse Foods® strives for innovative products and packages that improve the overall consumer experience. Pure Hothouse Foods Inc®. is a grower, shipper & marketer of greenhouse grown vegetables and other innovative product lines such as Living Lettuce and Veggie Snack Packs sold under the Pure Flavor® name across North America. The Pure Flavor® team is proactive and consumer-driven, ready to bring superior service and the freshest and most flavorful products to market.
For more information, contact us:
Pure Flavor® Team
Phone: 519.326.8444
Email: sales@pure-flavor.com
www.pure-flavor.com
Source: Pure Flavor®
