Wish Farms Brings Industry and Community Together to Raise More Than $660,000 for Event Beneficiaries

Plant City, FL – Plant City-based, international grower and year-round marketer of strawberries, blueberries, blackberries, raspberries, and pineberries, Wish Farms held its signature charity concert, PixieRock, on November 7^th, raising more than $660,000 for its nonprofit event beneficiaries.

Hosted at the company’s one-of-a-kind Plant City headquarters, PixieRock brought together nearly 1,000 attendees for an evening centered on live music, philanthropy, and community impact. Since its inception in 2021, the event has become a signature component of Wish Farms’ charitable giving efforts through the Wish Farms Family Foundation fund.

PixieRock’s record-setting success was fueled with the support of 58 individual and business sponsors. Leading the way was Power Transportation, which served as the event’s headline sponsor, aptly named The Legend.

This year’s event marked PixieRock’s return to the Wish Farms campus for the first time since 2022. Guests enjoyed a diverse offering of local food and specialty berry themed cocktails. Importantly, Wish Farms covered all event production costs, ensuring that all proceeds from sponsorships, ticket sales, and the silent auction directly benefited the participating organizations.

“Seeing our employees, customers, growers, suppliers, industry partners, and neighbors come together for a common cause was very special,” said Nick Wishnatzki, Vice President of Corporate Affairs. “Raising more than $660,000 and setting a new fundraising record is an incredible milestone and a testament to the generosity of our supporters and the power of community.”

The 2026 beneficiaries include:

• Pepin Academies, a tuition-free public charter school serving students with learning differences.
• Friends of the Plant City Police Department Foundation, which supports officer wellness and community engagement initiatives.
• RCMA, an organization providing childcare, education, health and family support services to rural and underserved communities.
• Wish Farms Family Foundation, a fund which supports youth education, food security and community needs in the areas where Wish Farms employees, customers and partners live and work.

The stage featured performances by nationally recognized recording artists Grace Potter, X Ambassadors, and Amanda Anne Platt & The Honeycutters, along with regional favorite Soul Circus Cowboys.

As Wish Farms grows, it remains committed to making a positive impact beyond the produce aisle. Through PixieRock and the Wish Farms Family Foundation, the company will keep directing its network’s strength toward causes that improve lives and strengthen communities.