Fall Creek Signs Exclusive Propagation and Sales Agreement for EasyRose ‘ALEL101’ Raspberry
October 8, 2026 | 2 min to read
VERONA, Italy – Fall Creek Farm and Nursery, Inc., a world-leading blueberry, raspberry and blackberry genetics and nursery company, has announced it has entered into an exclusive propagation and sales license agreement with Lucchini Berries SRL for Easy Rose® ‘ALEL101’, a primocane raspberry developed by Elisa and Alessandro Lucchini in Verona, Italy. The partnership follows Fall Creek®’s June 2026 acquisition of Berryplant and Berrytech and is another step in the company’s development of its raspberry and blackberry businesses.
Easy Rose® ‘ALEL101’ is now in its fourth year of cultivation and has been evaluated and planted in Italy, Spain, Portugal, Mexico, Morocco and Egypt. Fall Creek® will continue evaluation in additional territories and commercialize the variety in countries where trials are successful.
The variety can be grown in both primocane and floricane cycles and has shown potential for a third crop under favorable conditions. In primocane production, harvest can begin 90 to 100 days after transplanting. Easy Rose® ‘ALEL101’ produces fruit averaging more than seven grams, with a light pink color at full ripeness, firm and dry texture and sweet flavor.
Easy Rose® ‘ALEL101’ has also been evaluated in mild and Mediterranean climates and at higher latitudes, with production extending across the harvest season. It is well adapted to different growing conditions, producing high-quality fruit with good shelf life, and will complement Fall Creek®’s existing berry portfolio by providing raspberry growers with greater flexibility across different production systems and growing conditions.
“We have always believed in the potential of Easy Rose® ‘ALEL101’. I believe Fall Creek® is the partner that can truly help it take off, bringing the structure, experience and international presence needed to reach growers and markets around the world,” said Lucchini Berries owner Alessandro Lucchini.
“Elisa and Alessandro did the breeding and tested Easy Rose® ‘ALEL101’ across several countries before Fall Creek® became involved. Our part now is nursery production and grower support: multiplying the variety, supporting growers in the field and helping determine where it makes commercial sense next,” said Burgert van Dyk, Fall Creek® Rubus Product Director.
About Fall Creek Farm and Nursery, Inc.
Fall Creek® is a world-leading blueberry, raspberry and blackberry genetics company, delivering over 40 million plants of 100+ unique varieties annually to leading growers and communities in over 65 countries. Founded in Oregon in 1978, this family-owned company operates 10 wholly owned business units with operations spanning North America, South America, Europe, Asia and Africa. Fall Creek® serves the global berry industry through distinct licensing platforms for advanced blueberry varieties, applied research innovations, and its recent acquisition of Berryplant and Berrytech’s raspberry and blackberry genetics business. With over 1,100 team members worldwide, the company provides comprehensive horticultural support and market intelligence to maximize berry grower success and consumer satisfaction.