Everyday Living Well Launches Lifestyle Video-Led Omnichannel Campaign Platform to Drive Produce Demand
October 2, 2026 | 3 min to read
WEST PALM BEACH, Fla. — You Fortified Lifestyle™ has announced the launch of Everyday Living Well™ (ELW), a lifestyle, video-led media, communications and shopper-marketing platform designed to inspire consumers to explore and discover the possibilities of a produce-based lifestyle — incorporating fresh fruits, vegetables, nuts, seeds and produce-based products in new and unexpected ways across food and entertaining, fitness, beauty, travel, home, crafts and pet lifestyle.
Built around original, professionally produced lifestyle video storytelling, Everyday Living Well™ brings produce to life within the broader context of how consumers live, creating aspiration around the role fresh produce can play in enhancing everyday life and inspiration for more frequent consumption.
Each video-led feature is distributed across integrated media, retail and experiential touchpoints to drive discovery, trial and purchase.
Among the signature editorial franchises is The Perfect Pick™, which takes consumers from discovery to purchase. Hosted by producer, nutritionist and media contributor Daryn Mayer, each episode spotlights produce in season, tips for the perfect pick, how to wash and store it, and the many ways to enjoy it daily.
Each Perfect Pick feature guides the consumer from screen to store to sample to shopping cart through editorial-driven storytelling, retail, consumer and tentpole activations.
Each original video feature serves as the creative foundation for an integrated omnichannel campaign that builds product desire and creates a path to experience and purchase.
The campaign extends into and around retail through geographically targeted media, shopper marketing, in-store and community activations featuring product sampling — reinforcing the original story and helping turn trial into purchase.
By connecting produce with the lifestyles, interests and occasions consumers value, Everyday Living Well™ gives consumers more reasons to discover, choose and enjoy produce — building demand and encouraging more frequent purchase and consumption.
About Everyday Living Well™
Everyday Living Well™ (ELW) is a lifestyle, video-led media, communications and shopper-marketing platform focused on inspiring consumers to explore and discover the possibilities of a produce-based lifestyle.
Through newsworthy, consumer-focused, editorial-driven video features, ELW builds demand for fresh fruits, vegetables, nuts, seeds and produce-based products and carries each story across broadcast, addressable CTV, digital, social media and shopper marketing.
From screen to store to sampling to shopping cart, ELW connects consumer touchpoints to drive discovery, build desire, promote trial and support purchase.
ELW was launched by You Fortified Lifestyle™ and founded by lifestyle media producer, on-air contributor and nutritionist Daryn Mayer, who brings more than two decades of experience creating consumer-focused, editorial-driven features and integrated marketing communications campaigns.
Her career includes work with Emmy Award-winning programs and media brands including Good Day New York and Martha Stewart Living Omnimedia, as well as serving as Director of Marketing for StarChefs.
Mayer has built her career transforming topics ranging from food and nutrition to beauty and aesthetic technology into relevant, engaging consumer stories and communicating those stories on camera and across media platforms.
Having begun her career as a brand ambassador, Mayer also understands the importance of connecting media storytelling with in-person product experience and trial.
Her passion for produce as Mother Nature’s original functional food helped inspire Everyday Living Well™ and its focus on encouraging a more produce-forward lifestyle.