Emerald Coast Growers Partners with Green Street Growth to Build on Its 35-Year Legacy
October 1, 2026 | 3 min to read
Pensacola, Fla. — Emerald Coast Growers is pleased to announce that it has entered into a partnership with Green Street Growth, an investment firm based in the United States.
Family-owned and led Emerald Coast Growers will retain its current management structure, with Paul and Maureen Babikow, Cheri Markowitz and Al Mueller at the helm, as the family retains partial ownership.
“We are excited to partner with Green Street, as this will provide us with additional resources to expand our production capacity and operating infrastructure, invest in our people, and expand the support we provide to our customers,” said Paul Babikow, president of ECG.
Cheri Markowitz, VP of sales for ECG, explains: “We’re honored to remain in leadership roles and continue our commitment to quality, service and long-term industry relationships that have defined the company for more than three decades.”
“We are thrilled to partner with Emerald Coast Growers,” said Ryan Coon, co-founder and managing partner at Green Street Growth. “Paul, Maureen, Cheri and Al, along with their team, have built a remarkable company with a reputation for quality, reliability and treating people the right way.”
“Our role is to support the team,” said James Deng, co-founder and managing partner at Green Street. “We want to preserve what makes Emerald Coast Growers special and provide resources that can help the company continue to grow. Above all, we are committed to doing what is right for the employees, customers and the broader horticulture industry.”
The company will retain its current management structure, as well as its team of dedicated employees. Customer and supplier relationships and processes will remain unchanged. Together, the existing leadership and the new partners are formulating plans to expand the business and grow its production capacity.
Paul concludes: “As we considered the future of the business, it was important to find a partner who respects what has made Emerald Coast Growers successful and shares our values and long-term perspective. We believe we found that in Green Street Growth.”
About Emerald Coast Growers
Emerald Coast Growers is proud to celebrate 35 years of success in the horticulture business. Known for their wide variety of perennial starter plants and specialty plants, Emerald Coast Growers still maintains the distinction of being one of the industry’s largest suppliers of ornamental grass liners to North American growers and retailers. With over 575,000 square feet of environmentally controlled greenhouses, more than 75 acres of total farmland, and locations in both the northeast and southeast, Emerald Coast Growers can consistently supply top quality starter plants to growers throughout the United States.
About Green Street Growth
Green Street Growth partners with founder- and family-owned businesses to support their next chapter. Backed by patient, long-term capital, the firm helps businesses grow while preserving the people, relationships, culture and legacy behind their success. Founded by Ryan Coon and James Deng, who bring deep operational and finance experience, Green Street Growth offers flexible partnerships tailored to each owner’s goals – whether continuing to lead the business, planning a gradual transition or preparing to step back. Business owners interested in exploring a partnership are invited to visit greenstreetgrowth.com.