The Next Chapter for Fall in Love with Seafood Campaigns

October marks a special milestone for Seafood Nutrition Partnership: the 10th Fall in Love with Seafood campaign with major US retailers.

What began as a successful consumer campaign pilot with retailers in 2024 has grown into a celebration of seafood, helping shoppers discover new species, recipes, and easy ways to enjoy more seafood at home.

As we celebrate this campaign milestone, I want to extend my heartfelt thanks to everyone who has made Fall in Love with Seafood possible: The National Seafood Council Task Force, our retail partners, seafood suppliers, brand partners, chefs, ambassadors, and the many people behind the scenes who have shared their passion for seafood with consumers.

Across the nine campaigns completed to date, Fall in Love with Seafood has generated an average $4.50 return for every $1 invested in promotion, translating to $4.50 in incremental seafood sales for every promotional dollar spent. Results like these demonstrate the powerful opportunity to bring this model to a larger audience.

The National Seafood Council Task Force is developing strategies to scale Fall in Love with Seafood on a national level, bring this proven approach to even more retailers and consumers across the country, and help the industry tell a unified story around seafood. Contact me if you would like to learn more about joining the industry leaders on the National Seafood Council Task Force.

Thank you for falling in love with seafood with us over the past 10 campaigns and for helping us imagine what comes next.

With gratitude, Linda Lai Cornish, Founder and President