Grimmway Produce Group Spotlights Consumer-Led Innovation at Southern Innovations

BAKERSFIELD, Calif. — Grimmway Produce Group™ will showcase new consumer-led innovation across carrots, potatoes and organic vegetables at the Southeast Produce Council’s Southern Innovations, taking place September 9–12 in Nashville, Tennessee. The company will highlight new offerings designed to meet evolving consumer needs, expand usage occasions and drive category growth.

“Southern Innovations gives us an opportunity to bring together innovation from across our portfolio and have meaningful conversations with customers about where we see opportunities for growth,” said Karen White, Vice President of Marketing Operations, Grimmway Produce Group. “Our approach starts with understanding how consumers are eating, preparing and serving fresh produce, and then using those insights to develop solutions around real occasions and needs. By combining that consumer perspective with our agricultural expertise, category knowledge and customer collaboration, we can create new opportunities for consumers and the categories we serve.”

In carrots, Grimmway will introduce Made for Mealtime™, a new consumer-led innovation platform built around how consumers prepare and serve carrots. The platform debuts with Made for Mealtime™ Soupers and Made for Mealtime™ Roasters, available across Grimmway Farms® and Cal-Organic Farms®. The new offerings are designed to make carrots easier to shop for, prepare and serve while creating more ways to bring the category into everyday meals. Made for Mealtime™ also establishes a platform for continued innovation centered on additional usage occasions.

Tasteful Selections® will showcase Cheesy Bliss Potatoes™, a first-of-its-kind innovation in the fresh potato category that pairs bite-size potatoes with real cheese sauce. Developed around the comfort-food need state and demand for convenient mealtime solutions, Cheesy Bliss delivers warm, indulgent flavor in minutes. The line is available in three varieties: Creamy Gouda, Bacon Cheddar Jalapeño and Mild Cheddar, providing options for a range of tastes and meal occasions.

Cal-Organic Farms® will spotlight Coleslaw and Veggie Crunch, expanding its organic vegetable portfolio with convenient, versatile solutions designed for today’s mealtime needs. The new offerings give consumers additional ways to bring organic vegetables to the table, whether as a quick side, meal starter or ingredient, and support Cal-Organic’s broader focus on growing organic vegetable consumption through greater convenience and versatility.

Together, the new offerings reflect Grimmway Produce Group’s continued focus on building innovation around consumer needs and creating more ways for fresh produce to fit into everyday eating occasions. At Southern Innovations, Grimmway will connect with customers around these emerging needs and explore how new solutions can support their category priorities and future growth.

Find Grimmway Produce Group at Southern Innovations

Booth #419: RPE® and Tasteful Selections®
Booth #417: Grimmway Farms® and Cal-Organic Farms®

About Grimmway Produce Group

Grimmway Produce Group is a family of companies that together are a global produce leader and North America’s premier grower, shipper and processor of carrots, potatoes and organic vegetables. Operating across nineteen U.S. states and four Canadian provinces, we select each growing region for its ability to deliver fresh, high-quality produce year-round. With a network of twenty facilities and hundreds of field operations, we ensure our customers have consistent access to produce they can trust. At Grimmway Produce Group, growth means investing in our operations, the land, our people and the communities we serve.