As Protein Becomes a Top Purchase Driver, Tres Picosos Refreshes Retail Packaging
July 6, 2026 | 2 min to read
DENVER – Tres Picosos launches new packaging to meet growing customer demand for protein-rich grab-and-go meals. According to the International Food Information Council Study (IFIC), 70% of Americans say they want to consume more protein. By making protein content more prominent on the front of the package, Tres Picosos aims to help busy shoppers quickly identify meals that fit their nutritional priorities. The packaging is made available this month to convenience stores and grocery retailers nationwide.
“Today’s shoppers don’t have a ton of time to make a decision,” said Jane Hartgrove, la jefa and CEO of Tres Picosos. “Protein has become one of the first things consumers look for when choosing a grab-and-go meal. We want our packaging to show that priority while reinforcing what Tres Picosos has always stood for: bold authentic flavors made with high quality ingredients.”
IFIC shared that 40% of shoppers actively look for protein when scanning nutrition labels. Tres Picosos burritos have between 14 to 27 grams of protein among its eight burrito flavors including: Bacon Breakfast, Chicken Fajita, Sausage Breakfast, Western Breakfast, Pork Caritas, Picadillo Beef, Taco Beef, and Chipotle Chicken.
By closely tracking consumer purchasing trends, Tres Picosos continues to invest in flavors, products, and packaging that help its retailers better meet shopper expectations and drive grab-and-go sales.
The packaging design highlights a bold color and a peel-back graphic to encourage consumers to unwrap and take a bite. To see the packaging for yourself contact your distributor or visit a participating grocery or convenience store to try one today.
About Tres Picosos
Made in Colorado, Tres Picosos — translated as three hotties, or spicy peppers — has produced authentic Mexican burritos for the convenience and foodservice channels since 2005. Tres Picosos burritos have more filling and less tortilla than other offerings. Uncompromising on quality ingredients and committed to bringing affordable, gourmet-level burritos to U.S. retailers, Tres Picosos makes branded and private-label burritos plus an entire Mexican foodservice platform through its Naughty Chile Taqueria brand. Tres Picosos is a woman-owned business (WBENC) with nationwide distribution through Dot Foods, Inc. and Kinexo To learn more, visit: www.trespicosos.com.