Image Credit: Lawrence Foods

Layer cakes and tortes are the perfect desserts for any occasion. Lawrence Foods’ numerous flavored icings and fillings can create endless possibilities for seasonal classics or new, unique pairings. Consumers continue to choose chocolate as the top cake flavor, with berry variations coming in second. Other recent cake trends include cakes with multiple fillings and cakes with visible filling, or “naked” cakes. Bakery-made cakes are seeing greater interest with “fresh” being one of the leading factors for purchase. With ready-to-use fillings and icings, making these cakes is easy, which is great for in-store bakeries’ margins.

  • 77% of consumers prioritize taste and flavor over price. Cakes on restaurant menus continue to rise in frequency with a 12% increase in items year over year.
  • The increased interest in matcha, key lime, and apricot show summer desserts moving toward brighter, more distinctive flavor experiences. Flavors combinations like white chocolate raspberry, blueberry apple and lemon mint are early emerging trends as well.

To read more, please visit Lawrence Foods.