Turn Air Fryer Popularity Into Bigger Potato Sales with Side Delights

Retailers Can Capture Incremental Basket Value with Flavorables^®, Petites, and Steamables^TM

Newport Beach, CA — Air fryer adoption is creating new momentum for fresh potatoes, and Side Delights^® is giving retailers a clear path to capture it. As shoppers seek fast, crispy, restaurant-quality results at home, potatoes are emerging as a top-performing air fryer staple.*

“Air fryers are changing how consumers cook, and Side Delights^® potatoes deliver exactly what shoppers want—speed, flavor, and versatility,” said Kathleen Triou, President and CEO of Fresh Solutions Network^®. “Retailers can drive incremental sales by positioning Side Delights^® as the go-to air fryer solution.”

“Air fryers are elevating everyday potato usage—from baked russets to crispy fries,” Triou added. “By merchandising Side Delights^® across formats, retailers can turn that demand into larger baskets and repeat purchases.”

Side Delights^® makes it easy to merchandise a complete set built for today’s cooking habits:

• Flavorables^® with Spiceology^® seasonings for bold, on-trend flavor options
• Side Delights^® Petites for quick, even crisping with a gourmet finish
• Steamables^TM for triple-washed, ready-to-cook air fryer convenience

From weeknight meals to entertaining, air fryers are expanding the range of potato occasions. Retailers can win with secondary displays, cross-merchandising, and bundled sets that emphasize speed and crisp texture.

Merchandise Flavorables®, Side Delights^® Petites, and Steamables^TM together to build a high-velocity “air fryer set” that drives trips, trade-up, and repeat purchases.

For more information on Side Delights^® and its Network of farms, visit  FreshSolutionsNet.com,  SideDelights.com, and GrownWhereItMatters.com.

Source: CNET, “I’m an Air Fryer Power User. Here Are 9 Foods I’m Never Making in the Oven Again,” 2025.

About Fresh Solutions Network, LLC

Fresh Solutions Network (FSN) is the exclusive supplier of Side Delights^® potatoes and onions.  FSN is a group of family-owned potato and onion growers and shippers who help fresh potato and onion buyers grow their categories, maximize category investment, and increase sales. FSN delivers category insights, collaborative innovation, and customized assortment. Fresh Solutions Network, LLC partners include: Masser Family of Companies, Inc. (Masser Potato Farms and Keystone Potato Products in Sacramento and Hegins, PA), Fresh Solution Farms (White Pigeon, MI), Michael Family Farms, Inc. (Urbana, OH), Basin Gold Cooperative, Inc. (Pasco, WA), and NoKota Packers, Inc. (Buxton, ND).