Edouard Gestat Appointed as Baking Marketing Director to Baking with Lesaffre

Edouard Gestat takes over Thomas Lesaffre’s role within Baking with Lesaffre after his nomination as Fermentis General Manager.

Edouard Gestat takes over the management of Baking With Lesaffre, the department that supports the Group’s baking activity, in charge of providing innovative solutions in the field of baking. Relying on a team of experts and bakers, as well as a network of more than 50 Baking Center™ around the world, Edouard Gestat is responsible for consolidating Lesaffre’s position as a trusted partner for industrial and artisanal bakers, by offering solutions adapted to today’s needs and tomorrow’s trends.

He spent 24 years in the world of food ingredients in technical development, sales, marketing and general management, including 13 years with Kerry, before joining Lesaffre in 2011 as CEO of Biospringer EMEA for five years. In 2016, he became CEO of Biospringer North America based in Milwaukee, USA. In 2022, he is appointed Global Marketing Director, in charge of baking yeast, baking ingredients and sourdough.

“I am honored to build upon the development and achievements of Thomas Lesaffre. Indeed, Baking with Lesaffre’s unparalleled expertise in fermentation is a true competitive advantage as we are reinforcing our position as an essential partner for the global bakery industry. In an ever-evolving market with rising consumer demands, it is our technical mastery, pioneering R&D, and innovative mindset that will distinguish us – not only in traditional baking, but also in pioneering new frontiers.”  – Edouard Gestat, Marketing Director, Baking with Lesaffre

He will report to Brice-Audren Riché, CEO of Lesaffre.

About Baking with Lesaffre

Thanks to its longstanding know-how in the field of fermentation, Baking with Lesaffre works closely with populations around the world to develop innovative baking solutions: yeasts, sourdoughs, improvers, mixes, premixes and blends for craft and industrial bakers, chains, food services and the general public. Leveraging its international network of over 50 Baking Center™, its industrial expertise, and its R&D capabilities, Baking with Lesaffre positions itself as a trusted partner providing baking solutions that cater to the needs of today and the trends of tomorrow.

About Lesaffre

A key global player in fermentation for more than a century, Lesaffre, with a 3 billion euros turnover, and established on all continents, counts 11,000 employees and more than 96 nationalities. On the strength of this experience and diversity, we work with customers, partners and researchers to find ever more relevant answers to the needs of food, health, naturalness and respect for our environment. Thus, every day, we explore and reveal the infinite potential of microorganisms.

To nourish 9 billion people, in a healthy way, in 2050 by making the most of our planet’s resources is a major and unprecedented issue. We believe that fermentation is one of the most promising answers to this challenge.

Lesaffre – Working together to better nourish and protect the planet www.lesaffre.com