How Buying Mangos and Produce Brings Clean Water to Those in Need: Water for All Explains Its Award-Winning Water for All Brand for World Water Day
March 20, 2026 | 3 min to read
MIAMI, FL — World Water Day 2026 is coming up. UN-Water, the coordinating body of the United Nations’ water and sanitation efforts, sets an official theme and campaign each year. In 2026, the theme is “Water and Gender,” and the accompanying campaign is “Where water flows, equality grows.”
These messages accurately frame water and sanitation as a human rights issue that affects health, education, dignity and opportunity. For Continental Fresh, a grower, shipper and importer of fresh fruits and vegetables from Latin America, the message is deeply personal.
While lack of clean water and sanitation affects entire communities, the United Nations notes that women and girls can carry a significant burden, resulting in lost time and reduced opportunity, along with strain to health and safety.
Simple actions can bring lasting solutions.
Part of the answer is as simple as buying produce. Just look for the blue Water For All label on mangos, cucumbers or butternut squash.
Continental Fresh believes that simple actions can create major change when they’re taken together with others. It doesn’t get any simpler than buying the fruits and vegetables you use every day. Proceeds from every Water For All produce sale fund gravity-driven aqueducts, filtration systems, ventilated-improved pit latrines, and other clean water and sanitation initiatives. These projects, carried out with Continental Fresh’s partner, BLUE Missions, bring reliable water access and sanitation to communities in need. These projects are a catalyst for life-changing improvements, including better community health, increased school attendance and more economic opportunity.
So far, Water For All sales and fundraising has helped bring clean water access to almost 37,000 people, along with improved sanitation access to over 12,400. The purpose-driven produce brand earned national recognition in 2025, receiving First Place in the Brand Citizenship category at the National Agri-Marketing Association’s Best of NAMA Awards.
“Water is a foundation of community health and opportunity,” said Albert Perez, CEO of Continental Fresh and founder of Water For All. “World Water Day reminds us that access to safe water changes everything. It helps children stay in school, supports healthier families and opens the door to greater opportunity.”
An urgent need for clean water work remains. According to the latest WHO and UNICEF reporting, 1 in 4 people around the globe lack access to safe drinking water. That’s 2.1 billion people.
“This World Water Day, we invite retailers, partners and shoppers to choose produce that stands for more,” Perez added. “When you choose Water For All produce, you are not only choosing premium fruit and vegetables, but you are also making clean water possible in communities that deserve to thrive.”
To learn more about Continental Fresh’s Water For All program, visit continentalfresh.com/purpose. To learn more about World Water Day 2026, visit unwater.org.
About Continental Fresh LLC
Continental Fresh, LLC, is a grower, shipper and importer of fresh fruits and vegetables from Latin America, specializing in tropical produce for retail, foodservice and wholesale customers across the U.S. market. The company has connected dependable growers with reputable buyers and is backed by a team with more than 80 years of combined importing experience.
As a produce partner, Continental Fresh provides buyers with extensive import knowledge, regular forecasting and market updates, plus products that are delivered on time and in peak condition. As a company with a purpose, it works to do more. Through its Water For All label, a portion of proceeds is donated BLUE Missions for clean water and sanitation projects in Latin America. One hundred percent of program contributions fund the material costs of gravity-fed aqueducts that connect every home with a working faucet. Learn more at about Continental Fresh and Water For All at www.continentalfresh.com.