Washington Fruit Growers and Sinclair Celebrate 30+  Years of Operational Excellence in Automated Labeling

Norwich, UK — Sinclair, a global leader in automated produce labeling technology, and Washington Fruit Growers, a leading grower, packer and shipper of premium apples and other fresh produce, are proud to highlight its long‑standing partnership. 

Mikey Hanks, Operations Manager at Washington Fruit and Produce, reflects on the depth of the relationship and the essential role Sinclair’s solutions play in supporting Washington Fruit’s high-volume, precision-driven operations.

“Our relationship with Sinclair goes back over 30 years, and it’s built on a shared belief: delivering the right thing to our customer,” said Hanks. “One of the best aspects of Sinclair’s service is their on-site presence. Their technicians follow strict preventive maintenance schedules, making sure the labeling systems and applicators are always performing at peak levels. For us, that translates directly into less downtime and reduced overtime costs. We know there are other suppliers in the market, but we don’t even look. Sinclair gives us the best package, and it works the best.”

Supporting Precision-Driven Operations

Washington Fruit runs 10‑lane sizers, meaning each applicator represents 10% of total production. With a daily performance target of 95% or higher, equipment uptime is critical. “If even one applicator goes down, we fall below spec. Two applicators, and we’re way out of spec,” Hanks explained. “With Sinclair, we consistently hit 95% and above without concern. That reliability allows us to stay on target and maintain operational excellence. Our goal is perfection in the apple line. Sinclair shares that commitment to 100% label accuracy.”

Lauren Soleimani, Sales Director at Sinclair North America, shared her appreciation for the partnership and the milestone: “Washington Fruit embodies the kind of long-term collaboration we strive for. For more than 30 years, we’ve grown together—advancing technology, improving uptime, and supporting their commitment to quality. We’re incredibly proud to be part of their operational success and look forward to continuing this journey of excellence together.”

A Labeling Leader in the Apple Category

Duncan Jones, Senior Marketing Manager at Sinclair, emphasizes the importance of the apple category within Sinclair’s client portfolio. “Along with Washington Fruit Growers, we are fortunate to work with many other leading apple players around the world. This includes Pink Lady, VOG, Melinda, VIP, Johnny Apple Seed, Stemilt, Hansen, Copefrut, Blue Whale as well as leading retailers (for own label) and many more,” he said.

“Brands play an essential role in the apple business, and Sinclair’s labeling systems are a way to ensure great branding with sustainable credentials. Also, with apples being labeled on a variety of high-speed, automated labeling systems, both tray and on-line, Sinclair’s customization for each packinghouse maximizes operational efficiency in the apple business,” he added. 

About Sinclair

Sinclair is a world leader in innovative, automated produce labeling solutions. With a commitment to operational excellence, sustainability, and customer partnership, Sinclair delivers advanced labeling technology and responsive technical support to produce packers around the globe.

About Washington Fruit Growers

Established in Yakima, Washington, Washington Fruit Growers is a leading grower, packer, and shipper of premium apples and other fresh produce. Known for its precision growing practices and top-tier quality standards, the company has been a trusted supplier to domestic and international markets for generations.

Further information and customer testimonials: Sinclair Customer Testimonials
Video available on YouTube: https://youtu.be/PNZV0qTtlHc?si=3zKw0rLb0aRPOnQ4