Wonderful Pistachios Brought Big Game Energy to Sports Illustrated The Party Presented by DraftKings
February 12, 2026 | 4 min to read
On Saturday, February 7 Wonderful® Pistachios went nuts as the Official Snack Nut of Sports Illustrated (SI) The Party Presented by DraftKings during Big Game Weekend. Wonderful Pistachios powered partygoers through the night as a craveable snack that doesn’t hold back on flavor or fun – delivering six grams of protein per serving to keep guests going between headlining performances from The Chainsmokers, Ludacris, DJ Irie & Xandra.
Living up to its role as The Don’t Hold Back Snack™, Wonderful Pistachios was served throughout the venue and prominently placed on VIP tables for the evening’s roster of athletes, celebrities, and cultural tastemakers. Equal parts tasty and healthy, Wonderful Pistachios was a staple for guests looking to indulge without slowing down during one of Big Game Weekend’s most premier parties.
Adding to the spectacle was the Big Game debut of Wonderful Pistachios’ newest personality: Pete Stachio. The brand’s first-ever “spokesnut,” Pete partied in true VIP fashion—walking the red carpet, dancing alongside attendees, and posing for countless photos with fans and celebrities alike. With his lovable personality and undeniable charisma, Pete brought the Wonderful Pistachios brand to life, becoming one of the night’s most photographed and talked-about guests.
Wonderful Pistachios also took center stage on the red carpet, where the brand’s logo was prominently featured on the official step-and-repeat. Talent including Jon Hamm, Tiffany Haddish, and Ariana Madix paused for photos—some even joined by Pete himself—cementing the brand’s presence at one of Big Game Weekend’s most exclusive events.
Inside the venue, guests flocked to the Wonderful Pistachios photo booth, a social-media-ready experience that let partygoers feel like they were stepping onto the cover of Sports Illustrated. The activation generated buzz throughout the night as attendees lined up to capture their own headline-worthy moment and a bag of No Shells pistachios.
From fueling the dance floor to owning the red carpet and creating unforgettable fan moments, Wonderful Pistachios delivered high-energy showing at SI The Party—proving that when it comes to Big Game Weekend, the best nights are powered by snacks that don’t hold back.
For more information visit WonderfulPistachios.com, or Get Crackin’ with @wonderfulpistachios on Instagram, TikTok and Facebook.