Tribelli Seedless Nominated for FLIA Award at Fruit Logistica

The innovative seedless pepper concept delivers added value for both growers and retailers as it’s proven to outperform existing varieties

Berlin — Golden weeks for Tribelli® Seedless. After the nomination to the Innovation Hub awards in Fruit Attraction, the tasty seedless mini conical peppers have now received the Superior Taste award as well as the nomination for the prestigious FLIA (Fruit Logistica Innovation Award). These recognitions highlight the growing relevance of innovative concepts that combine convenience, taste and differentiation at retail level. 

“We’re delighted with these awards and particularly with being a FLIA finalist. This award is well-recognized across the global industry. It means a lot for us. At Enza Zaden we have invested many years and resources to come up with this winning concept”, say Jessica Zomerdijk, Marketing manager Europe.

Offering Added Value 

Developed to meet evolving market demands, Tribelli® Seedless mini conical peppers offer clear benefits for retailers and traders:

• Consumer preference: With research showing that 80% of consumers prefer Tribelli® Seedless peppers over other varieties, the new concept helps retailers to stand out from competitors by offering a unique, innovative product that attracts consumer interest.
• Convenience driver for growth: Because there are no seeds, Tribelli® Seedless peppers are truly convenient and ensure a great eating experience. This drives consumers to repeat purchases and supports longterm sales growth. Their naturally sweeter, more aromatic taste makes the snacking experience even more memorable, reinforcing loyalty and boosting category performance.
• Consistent Quality & Reliable Supply: Thanks to Tribelli® Seedless dedicated partner producers, year-round availability and consistent quality are guaranteed. 

Dedicated Partners Who Invest in Innovation

“Partnership is at the heart of our brand. Tribelli® Seedless exists thanks to a trusted network of dedicated partner growers across Europe, who embody a true entrepreneurial spirit, constantly innovating, adapting, and investing to push the category forward. Working hand in hand with our breeding teams, our partners blend on‑the‑ground expertise with our innovative genetics to ensure consistently high standards in both quality and taste, from greenhouse to consumer.” continues Zomerdijk. 

“Tribelli® Seedless is a team’s effort. That’s why we want to recognize the role our growers play to ensure year-round supply with reliable quality. Without them, this wouldn’t be possible”, she adds.

Presence at FRUIT LOGISTICA

Professionals attending FRUIT LOGISTICA in Berlin are encouraged to visit the Tribelli®  Seedless stand at Hall 1.2, B-30 to gain insight into its retail and supply benefits.

More information about Tribelli® Seedless here.