Mission, Texas – The Texas International Produce Association (TIPA) announces both a sold out exhibit hall and a wide range of retail and foodservice attendees from Wal-Mart to Cysco, H-E-B to Walgreens and Wendy’s committed to attend. TIPA is offering complimentary registration for retail and foodservice attendees, along with complimentary travel for buyers.
The Expo will be held on March 26-28 at the Hilton Hotel in Austin, Texas. Additional retail and foodservice companies who will be attending can be found on www.VivaFreshExpo.com .
“This regional expo extends across international boundaries, connecting retailer and foodservice attendees with suppliers from Texas, the Southwest region, and Mexico in an intimate setting,” Jimmy Bassetti, President of J&D Produce and Chair of the Retailer/Foodservice Outreach Committee, commented. “With our goal to increase the consumption of fresh fruits and vegetables, there will be a focus on health and wellness, making our VIVA Fresh Expo unique, resulting in an overwhelming, positive response.”
The expo will focus heavily on networking and education and include virtual field tours at farms and facilities in Texas, a supermarket dietician symposium and a wide range of topics focusing on issues and opportunities with trade between Mexico and the U.S. and how that impacts both growers and customers.
And since everything is bigger in Texas, expect big ideas and big flavors. Along with the education component, the expo will be focused on the health benefits, style and taste of Southwestern and Mexico-grown produce, with chef-inspired events and receptions with a region-specific foodie flair.
“The response from retail and foodservice buyers and directors has absolutely exceeded our every expectation,” Bret Erickson, President and CEO of the Texas International Produce Association, said. “It’s clear that VIVA Fresh is going to successfully fill a very unique niche in connecting produce buyers and sellers in what is arguably one of the hottest produce corridors in North America.”
For more information, please visit the expo website at www.VivaFreshExpo.com.
About the Texas International Produce Association
The Texas International Produce Association (TIPA) was created in 1942 to represent the interest of shippers of Texas-grown fruits and vegetables. In 1996, the scope of TIPA was expanded to address the problems and opportunities surrounding the importation and marketing of foreign grown produce. TIPA's member companies include: growers, domestic shippers, import shippers, specialty shippers, distributors, and material and service providers.
Source: Texas International Produce Association
