Bakery Trends Shift Toward Wellness, Experience, and Innovation
January 29, 2026 | 1 min to read
The bakery industry is moving into a new phase where baked goods are no longer just treated.
Global research from the Taste Tomorrow program shows that bakery products are becoming tools for wellness, sensory experience, and everyday nutrition.
This shift is shaping how bakery owners design, market, and position products for 2026.
One of the strongest trends is protein enrichment.
More shoppers now choose bakery items based on health value.
To read more, please visit The Bakery Network.