Rich’s Expands Beverage Innovation Portfolio With New Protein Syrup

BUFFALO, N.Y. — As consumers increasingly look to beverages for more than refreshment, global, family-owned food company Rich Products is helping foodservice operators turn evolving expectations around protein, functionality and personalization into new opportunities for growth.

Rich’s is introducing Rich’s Beverage Solutions Protein Syrup, a versatile addition to the company’s expanding beverage portfolio. Designed for use across a broad range of beverage formats, the new syrup gives operators a simple way to add protein to coffee, lattes, smoothies, refreshers, lemonades, frozen beverages and more.

One pump delivers 15 grams of protein per fluid ounce. Made with collagen peptides and amino acids, the concentrated, shelf-stable formula blends into hot, iced, blended and frozen beverages without unwanted flavor, chalkiness or grittiness.

Designed with foodservice operators in mind, the syrup requires no refrigeration, measuring, scooping, premixing or additional blending. It expands customization opportunities without adding operational complexity. Simply pump, stir and serve.

“Beverage continues to be a strategic and important platform for innovation, personalization and growth,” said Alyssa Barrett, senior customer marketing manager at Rich Products. “Consumers want beverages that deliver on taste while offering benefits that fit their individual needs. Rich’s Protein Syrup gives restaurant operators a simple way to add customizable protein enhancements to beverages already on the menu, helping increase ticket sizes, create new snacking occasions and drive incremental revenue without adding significant operational complexity.”

Unlike protein options that may be limited by temperature, flavor or texture, Rich’s Protein Syrup works across a wide range of beverage applications. Its versatility allows operators to offer protein as a customizable enhancement without developing an entirely new beverage platform.

The product is designed to fit seamlessly into existing beverage operations. Each 32.9-ounce bottle comes with an individual pump that delivers 32 consistent servings. The syrup can be received and stored at room temperature, allowing operators to keep it alongside traditional beverage syrups without using valuable refrigerator or freezer space.

Each case contains four bottles. The product has a shelf life of 365 days unopened and 30 days at room temperature after opening.

For more beverage inspiration, visit RichsUSA.com/beverages. Explore Rich’s solutions for restaurant operators, including recipes, trends and insights, at RichsUSA.com.

Meet Rich’s

Rich’s, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. Its products range from cakes and icings to pizza, appetizers and specialty toppings, serving homes, restaurants and bakeries around the world.

Beyond its food products, Rich’s provides customers with insights to help them remain competitive, regardless of their size. Its portfolio includes solutions for foodservice, retail, in-store bakeries, delis and prepared foods, among other sectors.

With operations in 100 locations worldwide and annual sales exceeding $5.8 billion, Rich’s is a global leader focused on everything that family makes possible.