FloraLife Explains How to Turn Sustainability into Sales
January 8, 2026 | 1 min to read
In today’s floral industry, sustainability is no longer a side conversation or a marketing checkbox. It has become a practical driver of business success. Wholesalers who can connect sustainable practices with measurable improvements in quality, efficiency, and customer loyalty are finding that doing good for the planet can also mean doing well financially.
WFFSA and AFE’s Sustainabloom program share a common goal: helping the floral supply chain thrive through science-based, actionable sustainability. The opportunity is not just to reduce impact, but to increase sales by offering products and services that last longer, perform better, and create value for florists and their customers.
To read more, please visit FloraLife.