Ocean Mist Farms Debuting Latest Innovation at New York Produce Show

CASTROVILLE, Calif. – Ocean Mist Farms, North America’s leading grower/shipper of fresh artichokes, is headed to the Big Apple for the 2025 New York Produce Show where the company will showcase – and sample – its latest innovations in value-added fresh vegetables.

“We’ll be featuring our newly rebranded ‘No Shame in a Shortcut’ Roastables line in our booth at the show,” said President and Chief Executive Officer, Chris Drew. “The feedback we’ve received on these convenient and delicious items has been phenomenal – and we’re thrilled to see how strongly they’re resonating with consumers.”

Launched last year, Roastables Ready-to-Cook kits quickly gained recognition as one of the most innovative products in the fresh-produce industry. Just months after their debut, the line was honored with the Joe Nucci Award for Product Innovation at the New York Produce Show, celebrating it as “the best product innovation in service of expanding fresh fruit and vegetable consumption.”

In addition to the refreshed Roastables line, Ocean Mist Farms will also be soft-launching and sampling their latest innovation – a first-of-its-kind line inspired by Roastables. But you’ll need to swing by their booth (#356) to check it out and try a sample! Designed for busy households, this new concept makes preparing fresh vegetable dishes easier – and more enjoyable – than ever. Virtually no prep, mess, or cleanup required…just wholesome, flavorful meals in minutes.

Each of the seven Roastables SKUs – including halved Brussels sprouts, broccoli florets, and cauliflower florets – feature unique, chef-crafted flavor profiles to suit every palate. “We know consumers across all age groups are juggling busy schedules and need help making fresh, healthy meals quickly,” Drew added. “Our goal is to create convenient, time-saving meal solutions that don’t sacrifice flavor or quality – because that’s what brings people back for the second purchase.”

With its rebranded Roastables line debuting in stores next month, Ocean Mist continues to strengthen its position as a category innovator and trusted partner in fresh, value-added vegetables. “We’ve invested significant energy and resources into understanding evolving consumer needs,” Drew said. “That insight fuels our product development process and ensures we’re delivering on-trend, solution-driven innovations that delight consumers, while expanding the category and driving sales growth for our retail partners.”

About Ocean Mist Farms      

Established in 1924, Ocean Mist Farms is a fourth-generation family-owned business located in Castroville, California. This company – the largest grower/shipper of fresh artichokes in No. America – celebrated their milestone 100-year anniversary in 2024. Committed to consistently delivering the highest standards in the industry with their Gold Standard artichokes, the company also offers a full line of 30+ premium fresh vegetable commodities and value-added products including their new award-winning Roastables Ready-to-Cook kits. To learn more, visit oceanmist.com or follow them online – Facebook, Instagram, LinkedIn.