Side Delights Set Shoppers and Stores up for Super Bowl Success
October 23, 2025 | 6 min to read
With football season in full swing, Side Delights® spotlights creative game‑day snacking like the seasoned mashed potato potato board, hearty potato bowls, and Instagram‑friendly potato nachos, while urging retailers to drive sales with secondary displays and Super Bowl promotions; Fresh Solutions Network emphasizes potatoes’ versatility and offers bagged, bulk, organic, and convenience options from partner growers including Masser Family of Companies and Fresh Solution Farms.
Super Boards to Super Bowls Spice Up Watch Parties and Tail Gates
Newport Beach, CA – With football season underway, Side Delights® announced solutions for shoppers and retailers to turn the season into innovative snacking and sales opportunities.
Starting with the kickoff football season and culminating with the Super Bowl, fans and friends host watch parties, tailgate parties, and Super Bowl parties where food and football often have equal billing.
A 2025 story in Food & Wine magazine 17 Clever Ways to Use Potatoes for Game Day reminds football fans that game-day parties aren’t limited to party dips, chips, and chicken wings, suggesting potatoes as a hearty alternative.
According to Side Delights®, two party pleasers for enjoying the game at home on TV are the ‘potato board’ and the ‘potato bowl’. The boards are crafted from seasoned mashed potatoes, which serve as a base for other toppings, spread on a cutting board. “Flavorful, finger-food style, and satisfying, potato boards are the solution to hungry guests during game day breaks,” noted Kathleen Triou, President and Chief Executive Officer of Fresh Solutions Network. “Personally, my favorites are the Greek Isles Mashed Potato Board and the Fall Harvest Mashed Potato Board.”
Consumers can get inspiration for Instagram favorite Potato nachos1 from social media posts or Side Delights® Potato Nachos. “The Nacho Potato Power Bowl brings potato nachos and potato bowls together for the ultimate hearty, healthy game day pleaser,” said Triou. “Or for some nostalgia, revisit potato skins – a popular football spud snack.” Following the retro trend 2, Food Network created 32 potato skin recipes for each NFL team.
Stores can benefit from the potato’s game day popularity. “We recommend secondary displays within and outside of the produce department,” Triou added. “Incremental sales of the whole potato category traditionally result in more than a 20 percent increase in dollar sales for the category, according to IPC retail test results. Add point of sale and game day or Super Bowl call-to-action messaging, and you have a super plan to maximize sales.”
Side Delights® offers a variety of choices of nutritious, economical products, including bagged and bulk potatoes, potato kits, convenience potatoes, petite potatoes, fresh-cut potatoes, and organic potatoes.
For more information on Side Delights® products and its network of farms, visit FreshSolutionsNet.com, SideDelights.com, and GrownWhereItMatters.com.
- https://www.instagram.com/p/DPmezHpkp7z/
- https://www.facebook.com/spillingthesweettea/videos/crispy-potato-skins/24408970478772614/
- https://onebalancedlife.com/loaded-mini-potato-bites-2/
About Fresh Solutions Network, LLC
Fresh Solutions Network (FSN) is the exclusive supplier of Side Delights® potatoes and onions. FSN is a group of family-owned potato and onion growers and shippers who help fresh potato and onion buyers grow their categories, maximize category investment, and increase sales. FSN delivers category insights, collaborative innovation, and customized assortment. Fresh Solutions Network, LLC partners include: Masser Family of Companies, Inc. (Masser Potato Farms and Keystone Potato Products in Sacramento and Hegins, PA), Fresh Solution Farms (White Pigeon, MI), Michael Family Farms, Inc. (Urbana, OH), Basin Gold Cooperative, Inc. (Pasco, WA), and NoKota Packers, Inc. (Buxton, ND).