Grow Pro Webinar Series: Trends to Watch in 2026
October 13, 2025 | 1 min to read
The American Floral Endowment’s Grow Pro Webinar Series offers research-based how-to guidance from nationally recognized researchers to boost profit, sustainability, and labor efficiency, with presentations and interactive Q&A. The October 14 session examines trends to watch in 2026, covering predicted consumer trends, economic forecasts, industry outlook, and marketing strategies. Speakers include Dr. Charlie Hall (Texas A&M) and Dr. Melinda Knuth (North Carolina State).
Welcome to the American Floral Endowment’s Grow Pro Webinar Series!
Throughout this series, our nationally recognized researchers, hosts, and speakers will offer ‘how-to’ advice based on AFE-funded and other research projects to help the industry navigate through these ever-changing growing challenges.
The webinar topics are current and offer long-term opportunities for growers to focus on increased profit, greater sustainability, and improved labor efficiency. Each session includes a presentation and interactive Q&A.
To see the full series calendar visit endowment.org/GrowPro.
The October 14th session of our series focuses on trends to watch in 2026. This webinar will explore economic predictions, consumer preferences, and industry-specific trends to help you stay ahead of the curve in 2026. Webinar
Take-Aways: -Predicted consumer trends in 2026 -2026 economic predictions -Outlook for the industry -Marketing strategies for 2026
Speakers: Dr. Charlie Hall, Texas A&M University, and Dr. Melinda Knuth, North Carolina State University
Register Here for the session.