Fresh Formulaics Brings Game-Changing Plant-Based Innovation to Fruit Attraction 2025
September 25, 2025 | 4 min to read
Santa Barbara, CA –– Fresh Formulaics is returning to Fruit Attraction 2025 to showcase their next-gen plant-based solutions designed to help suppliers reduce waste, simplify packhouse operations, and deliver consistent quality to customers. At Hall 3, Stand B-21, attendees can learn how the Shine and Extend product lines, anchored by Flair S1TM and Extend EX1TM, are setting a new standard in post-harvest care.
Launched earlier this year, Flair S1TM has already established a new benchmark for simplicity and performance, delivering the brilliant shine associated with freshness, without adding complexity to packhouse operations. Flair S1TM reduces energy requirements in drying tunnels, speeds application with a quick-dry formula, and arrives pre-mixed for ease of use. The result is a solution that not only maintains fruit quality and shine, but also improves packhouse efficiency and working conditions.
At the booth, Flair S1TM will be displayed alongside Extend EX1TM, a legacy product trusted by suppliers to extend shelf life and maintain consistent quality during longer storage and transport.
“As the Spanish citrus season approaches, the importance of solutions like Flair S1TM and Extend EX1TM becomes clear,” said Jeff Kammermeyer, SVP of Commercial. “Packers need reliable solutions to protect fruit quality, reduce complexity, and improve efficiency at a time when every shipment counts. These innovations give the industry a way to move into the season with confidence, knowing fruit will maintain its shine, freshness, and value throughout the supply chain.”
Fruit Attraction attendees can also hear from Will Ison, VP of Global Market Development, who will speak at the Fruit Next Forum in Pavilion 5 on September 30 at 3:30 pm. His presentation, ‘Beyond Wax: The Plant-Based Future of Post-Harvest Care,’ will showcase how Fresh Formulaics’ plant-based innovations are equipping suppliers to meet the industry’s demand for smarter, more sustainable solutions.
Supporting this work is the Field Formula Foundry Program, a collaborative product development initiative designed to bring our customers into the forefront of innovation. This exclusive program pairs forward-thinking partners with our product development and field tech teams to test and refine cutting-edge post-harvest solutions, directly in the field. By participating, select customers gain early access to breakthrough technologies while helping shape products that deliver real-world value. Together, we explore performance, operational fit, and product potential in live environments, ensuring solutions are not only effective, but practical and scalable.
Fresh Formulaics welcomes the industry to visit Stand B-21 in Hall 3 at Fruit Attraction to meet with its experts and experience firsthand how the company is helping the produce industry thrive with safer, smarter, and more effective post-harvest care.
Not attending Fruit Attraction? Visit www.freshformulaics.com to learn more, or email info@freshformualics.com to get started.
For media inquiries, please contact: PR@freshformulaics.com
ABOUT FRESH FORMULAICS
Fresh Formulaics is the next generation of post-harvest technologies. Its family of powerful, plant-based products provides growers, suppliers, and retailers with fresher, safer, and more attractive fruits and vegetables. Suppliers can finally replace legacy waxes and conventional materials with high-performing, sustainable solutions that are safer for the environment and much more effective.
To learn more, visit: www.freshformulaics.com.