Goody Goes Global in Its First Year
September 30, 2026 | 2 min to read
Riverside, CA — Blue Banner launched its direct sales arm, Goody, in 2025 to mark the company’s 75th anniversary, choosing the IFPA Global Produce and Floral Show for the debut. The 2025 show drew the largest buyer attendance in its history, with more than 3,500 buyers from over 50 countries.
“We didn’t start from scratch with Goody — we started from experience, leaning on our long history in the industry and time-tested relationships,” said Vince Mazzetti, Vice President of Blue Banner and Goody.
The third generation of the Mazzetti family to lead operations, Mazzetti works to uphold the standard of service the company’s brands are known for while building systems that let the tenured business serve more clients.
Over the past year, Goody has formed strategic partnerships with distributors in Japan and Korea, taking the new sales arm global within twelve months of launch.
“I love getting messages from people who find our fruit at local retailers, from Pavilions to Costco, and in trusted markets in Japan and Korea,” Mazzetti said. “Our team is inspired every day by the chance to bring quality citrus to retailers near and far. We love what we do, and we’re grateful to work in an industry that’s deeply rooted in community.”
Goody will celebrate its first anniversary at the 2026 IFPA Global Produce and Floral Show in Orlando, Florida, at booth #2987.
About Goody by Blue Banner Company:
Rooted in tradition since 1950, Goody launched in 2025 under the tenured leadership of Blue Banner Company. Seventy-five years and growing, Goody serves the produce market as a seasoned grower, packer and shipper of the highest quality citrus products. Dedicated to keeping the client at the core of every decision, Goody’s steadfast commitment to customer service has established the new gold standard for excellence. Proud to be family owned and operated, the fourth generation of the Mazzetti family is leading the brand into the future with their relentless commitment to infusing life’s simple moments with a dose of Goody.
About Blue Banner Company:
Blue Banner Company was founded by W.J. Mazzetti in 1950 and remains family owned and operated. The company started its journey with Krinard Packing Company in Riverside, California and has been in its current location since 1965. Current President, Tom Mazzetti, is the third generation of the Mazzetti family who has been at the helm of its leadership since 1972. Supported by his son Vince Mazzetti, the fourth generation to continue the legacy of the company, the duo alongside their experienced team have played a pivotal role in the brand’s evolution. Over the past seventy-five years, Blue Banner Company has expanded its operations to include growing, packing, and shipping top-quality products while maintaining a commitment to excellence. Today, Blue Banner Company is recognized as one of the premier citrus packers and shippers, specializing in grapefruit.