Eosta Brings Unique High-Juice Organic Raingrown Oranges To Europe For First Time

WADDINXVEEN, Netherlands — Eosta, the leading European organic fresh produce importer-marketer, is continuing to the lead the way in the organic fruit category with the introduction of high-juice Jucy Gold Organic Raingrown oranges to Europe. The arrival of the first volumes from Peru, in collaboration with a traditionally juice-focused grower, marks another market first for Eosta, demonstrating the company’s ongoing commitment to innovation in the organic segment.

Produced in close partnership with Peruvian grower Kivinaki, the distinctive golden-yellow oranges, with a hint of green, are cultivated using only natural rainfall – instead of the irrigation methods used for much of the world’s citrus – making them a more water-efficient choice.

Grown by a cooperative of small and medium-scale farmers under Fairtrade-certified conditions, they reflect Eosta’s strong commitment to sustainable and socially-responsible farming. With 45% juice content and a good Brix level, they offer premium flavor and performance – a distinctive proposition for European buyers.

Peke van Beek, Senior Product Manager Eosta, said: “We have working closely with Kivinaki for over two years now to setup this project. They invested in their packhouse and packing line with support from the Peruvian government.

“Jucy Gold oranges stand out from other Valencia oranges on the European market thanks to their unique combination of origin, visual appearance, and growing method. Compared with a typical 30-42% for South Africa-grown Valencias, Jucy Gold oranges also have a consistently high 45% juice content.”

Consistently High Juice Content

Grown in the tropical Chanchamayo Valley, Jucy Gold oranges develop a distinctive golden- yellow skin with a hint of green, which sets them apart from the deep orange hue typically seen in fruit from Spain or South Africa. This lighter colour is a natural result of the warm nights and smaller temperature fluctuations in the region and does not affect internal ripeness or quality.

Until a few years ago, Kivinaki was primarily a coffee grower. But after a disease hit the coffee plants, they decided to diversify, adding organic oranges alongside coffee. The seasonal fit was ideal: one part of the year is dedicated to oranges, the other to coffee, grown by the same farmers.

With consistently high juice content – 45% – and a good Brix level, Kivinaki previously focused on the juice segment, but the company has now made the decision – in collabora- tion with Eosta – to make its outstanding Jucy Gold oranges available to the fresh market.

Organic Raingrown

Unlike European oranges, another key advantage offered by the Jucy Gold fruits is that they are raingrown. For many of citrus-growing regions supplying the European market, water scarcity is a growing issue, meaning many producers reply on irrigation. Kivinaki Organic Raingrown Jucy Gold oranges offer a sustainable alternative to current methods.

According to Gert-Jan Lieffering, Sustainable Sourcing Manager at Eosta, the Organic Raingrown concept addresses the water crisis in two key ways. First, by relying solely on natural rainfall, it eliminates the need for irrigation and avoids pressure on freshwater sources such as rivers, aquifers and reservoirs. This is especially relevant for crops such as citrus and avocados, which are typically grown with irrigation in regions facing water stress.

Second, organic farming methods naturally support better water retention. “By avoiding synthetic chemicals and focusing on soil health, organic systems improve soil structure and increase its capacity to absorb and retain moisture,” explained Lieffering. “This means rainwater is used more efficiently and sustainably.

“Jucy Gold oranges from Peru are a prime example: organically grown and 100% rain-fed, they combine premium juice quality with a cultivation method that helps protect one of our most precious resources – water.”

The first full shipment of Organic Raingrown Jucy Gold oranges arrived at Eosta’s ware- house in Week 32 and initial feedback from customers has been positive. Imports will continue with one container per week during the import season with the oranges being distributed to grocery retail, specialized organic stores, and wholesale outlets.

About Eosta

Eosta – with Nature & More as transparency brand – was established in 1990 and over the past 35 years has developed into a leading European distributor of organic fruit and veg- etables. The company is known for its sustainability campaigns such as The True Cost of Food, Natural Branding, Living Wage and Save Our Soils. Eosta’s Organic Raingrown Avo- cado won the inaugural True Price Award in 2025, a prize that has been created to highlight fair pricing and transparency in fresh produce supply chains. It was also awarded Bioprod- uct of the Year 2025 in The Netherlands, and took third place at the 2025 Fruit Logistica In- novation Awards. See www.eosta.com and www.natureandmore.com. The Sustainability Flower model can be viewed here: https://www.eosta.com/en/nature-more/sustainability-flower.