Meat Snack Brand Yumbo Drops a Cheeky Satire as Its Launch Ad 

The work, filmed mockumentary-style, comes from recently named AOR Havas Chicago.

Mindy Porter wasn’t like the other girls growing up, given that her first spoken word was “tenderloin,” her childhood tea parties served T-bones instead of cookies, and her prom photos captured her gnawing on a rack of ribs.

Mindy, you see, is a self-professed meathead.

The character, played by an actor chosen for her improv comedy chops, stars in a cheeky new campaign from Havas Chicago for a jerky product called Yumbo (a portmanteau of yum and jumbo).

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