Coca-Cola got a lot of attention in November when it announced that it was going into the milk business. Not just any milk, mind you: nutritious, reformulated supermilk.
It also invited ridicule. "It's like they got Frankenstein to lactate," scoffed Stephen Colbert on his show. "If this product doesn't work out, they can always re-introduce Milk Classic."
In fact, the idea for New Milk didn't come from Coca-Cola at all. It emerged from a huge, high-tech dairy farm in Indiana.
To read the rest of the story, please go to: NPR
