Norwegian Salmon Continues to Lead Global Sushi Category 40 Years on from its Introduction to Japan

In honor of International Sushi Day (June 18, 2025), the Norwegian Seafood Council looks back on Project Japan – the initiative that introduced raw salmon from Norway to the global sushi menu.

This year marks the 40th anniversary of the introduction of salmon sushi to Japan, thanks to a group of determined Norwegians intent on persuading the Japanese that high-quality raw salmon from Norway could complement their national dish.

Now globally recognized for both its nutritional value and taste, salmon sushi has played a vital role in establishing a global preference for raw salmon. According to estimates from the Norwegian Seafood Council, around 30% of Norwegian salmon ends up as sushi and is consumed raw.

To read more, please visit Norwegian Seafood Council.