WENATCHEE, Wash. – Stemilt Growers and its long-time industry leading category management program, FruitTracker, is delivering national category insights in a new infographic format. The first “Stemilt-O-Graphic” was released and reports on apple category performance across the U.S. for the month of October 2014, comparing Nielsen scan data to data from the same timeframe the prior year.
According to Stemilt marketing director Roger Pepper, the Stemilt-O-Graphic was designed to give a high-level look at apple category performance across the U.S. and relies on infographics to compare the two periods.
“The first issue of our Stemilt-O-Graphic shows that apples were once again a big part of the produce department in October 2014. On average, apples accounted for 8.1% of total department dollars in October, with Gala, Honeycrisp, and Red Delicious leading the way among varietals. Additionally, more than two-thirds of apples were sold as bulk in October. This is an important sign of overall category health as bulk sales historically drive more dollars to the department than bags because of their higher retail price,” Pepperl said.
About Stemilt
Stemilt Growers is a leading tree fruit growing, packing and shipping company based in Wenatchee, Washington. Owned and operated by the Mathison family, Stemilt is the leading shipper of sweet cherries and one of the nation’s largest suppliers of organic tree fruits. Stemilt has also demonstrated a commitment to sustainable agriculture and social responsibility since 1989, when founder Tom Mathison launched the company’s Responsible Choice program. For more information about Stemilt, visit www.stemilt.com and follow Stemilt on Facebook, Twitter, Instagram, Pinterest, and You Tube.
Source: Stemilt Growers
