NEW YORK, NY – After highly successful pop-up events in NY in September and October (and hot on the heels of pop-up events in San Francisco, Chicago, Seattle, Miami and Austin), the Cheeses of Europe will return to NY on Friday, November 21st! The event, which is open to the public, will be held at the new French Cheese Board space, and four cheese companies from France will offer samples of more than twenty different types of cheeses. Additional highlights will include the debut of a new photo exhibit showcasing milk by famed photographer Colombe Clier, cooking demos by Top Chef France contestant Valentin Néraudeau, pours of wines to accompany the cheese samples, cheeses for sale at special prices, and educational presentations by each of the attending cheese companies.
The photo exhibit LAC by French photographer Colombe Clier will make its American debut at the French Cheese Board during the NY pop-up event. The LAC collection reimagines classic still-life paintings such as The Last Supper by Leonardo da Vinci and The Milkmaid by Johannes Vermeer, and modernizes them through styling and the choice of models while retaining the essence of the original composition. http://www.produits-laitiers.com/2014/10/20/lac-de-colombe-clier-une-exposition-de-la-milk-factory/
“For this photo exhibit, I revisited iconic pictures to present the irresistible power of milk as a living matter expressing fundamental values, and an original liquid that flows and spreads, covering subjects with white,” says Clier. “The scene becomes cleaner, and milk becomes an object of desire.”
Valentin Neraudeau, chef-owner of Carre Rouge in Toulouse, and contestant on Top Chef France in 2013, will be leading various cooking demonstrations throughout the day. Chef Neraudeau will be demoing Fourme d'Ambert (Granny Smith Apple & Aniseed jelly); Flakes of 36 month Comté (Moluque nutmeg & Jerusalem artichokes); Whipped cream and Aged Mimolette (Bresaola Marjoram, fig and lemon); and Brie Sour Cream (roasted apple, Muscat grapes, almond crumble & sea salt).
Representatives from the Cheeses of France Marketing Council will be traveling from Paris to attend the event, and will be present to answer any questions attendees may have about the cheeses.
WHEN: Friday, November 21, 2014
TIME: 11 a.m. to 7 p.m. (event is open to the general public)
WHERE: French Cheese Board; 26 West 39th Street, New York, NY 10018
COST: FREE!
“Our pop-up events in New York in 2014 have been hugely popular,” states Laurent Damiens, Communications Director at CNIEL, the French Dairy Inter-Branch Organization that funds the Cheeses of Europe campaign. “It’s clear that the people of New York love these delicious European cheeses, which is why we launched our dedicated event space this year as well, the French Cheese Board. It’s the perfect venue to showcase the cheeses and help spread awareness for our new communications campaign, “Make it Magnifique.
About The Cheeses of Europe and the ‘MAKE IT MAGNIFIQUE’ campaign
With the support of the European Union, CNIEL (The French Dairy Inter-Branch Organization, whose mission is to promote cheeses of France world-wide), recently debuted their new marketing and communications campaign– MAKE IT MAGNIFIQUE – as well as the new Cheeses of Europe website: www.thecheesesofeurope.com.
To promote the new campaign, twenty unique 2-minute recipe videos were shot featuring celebrity Top Chefs Angelo Sosa, Candice Kumai and Camille Becerra. In the videos, the chefs showcase their favorite recipes utilizing the Cheeses of France, such as Mac and Mimolette, Grilled Steak with Fourme d’Ambert, Grilled Cheese Swith Emmental and Comté, Baked Camembert, Red Onion and Raclette Pizza and Ham and Brie Quiche.
The main goal of the ‘Make it Magnifique’ campaign is to demonstrate to US consumers that the Cheeses of France can easily be incorporated into their everyday meals at home. French cheeses may be consumed at any time of the day, are absolutely adaptable to American cuisine, and turn a simple meal into something MAGNIFIQUE.
For more information about the Cheeses of Europe and the MAKE IT MAGNIFIQUE campaign, please visit www.thecheesesofeurope.com.
About The Cheeses of France Marketing Council
Composed of the French dairy farmers and the cheese firms, the Council is led by The French Dairy Inter-Branch Organization (CNIEL). The Council’s mission is to create awareness about the variety of the cheeses of France available on the US market and the multiple ways that American consumers can incorporate the cheeses into their diets, their recipes and their lifestyles.
Source: The Cheeses of France Marketing Council
