Veiling Holambra, the flower auction in Brasil, will intensify the cooperation with MPS to stimulate sustainability amongst the members of the cooperation. MPS almost has 20 year experience with the implementation of sustainability throughout the floricultural sector and sees it as a challenge to cooperate with parties worldwide on this topic. The CEO's André van Kruijssen (Veiling Holambra) and Theo de Groot (MPS) confirmed the expansion of the co-operation with a firm handshake.
"Veiling Holambra is growing at a firm rate. At this moment we have 350 members. Within this growth thinking about how to put sustainability on the map is a good fit", says CEO van Kruijssen. "Not only that but also because here in Brasil several retailers already have attention for the aspect of sustainable products within their assortment."
Theo de Groot from MPS: "In the first place it totally fits our ambition to integrate sustainability globally in the floriculture and in the total supply chain after that. Besides this we already have 16 certified participants for MPS ABC in Brasil and today we are celebrating the addition of 2 new participants. Brasil for us is a growth market and a focus for the upcoming years.
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