The anniversary edition of the FlowerTrials® was a very successful event even with a slightly decreased number of visitors compared to last year’s event. Around 5.800 visitors (in 2013 approx. 6.100) came to Germany and the Netherlands to see current novelties and programmes of bedding and balcony plants.
Selecta participated at the FlowerTrials® with two locations in Germany and Holland. At both locations we had some great days with many visitors. In Germany we welcomed more than 500 visitors and our joined presentation with Schoeneveld in Holland attracted more than 1300 guests.
With the umbrella theme “Connecting People” several marketing presentations had been set up to give ideas to growers and retailers of how to present finished plants at the point of sales.
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