Cronut Maker Ansel Issues A Cease-&-Desist Letter To Louisiana Imitator

A northwest Louisiana restaurant's croissant-doughnut hybrid is getting a new name—Juggernut, Highlander or Steve.

Lizz Bowen and her husband, Scott Roebuck, got a cease-and-desist letter last week from Cronut creator Dominique Ansel, telling them that their Sevendipity Cafe in Shreveport's Highland neighborhood cannot use any variation of his trademarked name. Mr. Ansel is a 2014 Crain's 40 Under 40.

Using a string of letters often pronounced "oh" in Louisiana names, Ms. Bowen and Mr. Roebuck had been calling the pastries creaux-nuts.

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