Photo Credit: Thursd.

Join Jaap Moerman at the Dutch Lily Days for a fresh look at lily innovation, double blooms, and the power of floral evolution.

The Dutch Lily Days were in full bloom, and there’s no better way to experience them than alongside someone who lives and breathes lilies. At De Jong Lilies in Andijk, the opening of this week-long celebration sets the tone: color, fragrance, and future-forward floral breeding. It’s here that Jaap Moerman, owner of Moerman Lilium, a large Dutch Lily grower,  shares what drives him to attend this annual highlight of the lily world.

A Must-Attend Event for Anyone in the Industry

“These are the moments you just have to be part of,” Jaap says without hesitation. “There’s always something valuable to see here.” The Dutch Lily Days serve as a key meeting ground for growers, breeders, forcing specialists, and traders. It’s where inspiration flows freely and connections are built over shared admiration for the lily.

To read more, please visit Thursd.